A Pop Up Store is a temporary shop set up in a temporary location. The interior of the shop is mobile and is easy to take down. A Pop Up store is open from a few days up to a month.
A Pop Up Store in Sweden can be beneficial and advantageous in several ways for a retail company.
For sales:
If you already have a store in Sweden and a large stock from past seasons you can use a Pop Up Store as an outlet solution. The outlet store can be strategically placed to avoid competing with you regular store.
Test new markets:
To establish a Pop Up Store in a new country or new area is a result rich way for retailers to test new markets. Customer appetite and sales are a clear indicator of whether a future permanent establishment would be beneficial for business.
Marketing:
Setting up a Pop Up Store in a new country can be a valuable marketing move and an effective way to develop market shares.
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